Woolmark Embarks on Global Sportswear Strategy

Woolmark Embarks on Global Sportswear Strategy

in Apparel by Carl H. Martens

07.13.2011– As part of a three year strategy to penetrate the global sportswear market, Australian Wool Innovation (AWI), owner of the Woolmark brand, have employed the services of US based sports industry veteran Stan Mavis to help grow awareness and demand for Australian Merino wool within the sports apparel sector.

“I couldn’t pass up this incredible opportunity to be part of this major initiative at AWI. Australian Merino wool is an amazing natural fibre with over 10,000 years in the making. When you combine this tremendous heritage with the latest in innovation and technology, it creates a truly unique sport apparel opportunity and I am excited to be part of it.” 

point6 Merino Wool Socks in for Review

point6 Merino Wool Socks in for Review

in Apparel by Carl H. Martens

Unfamiliar with point6?  Get familiar.   Founded by Patty and Peter Duke, the same pioneers that first introduced merino wool to the outdoor industry when they created the company Smartwool.  Now, 16 years later with the sale of Smartwool complete and in the past, the Dukes have set out to expand and improve on their last business venture.  The poin6,  website boasts, “once you’ve experienced point6, your socks life will never be the same again.”  With a statement like that it caught our attention and as such we contacted point6 in order to review some of their merino wool socks engineered specifically for hiking and skiing.