Woolmark Embarks on Global Sportswear Strategy
07.13.2011– As part of a three year strategy to penetrate the global sportswear market, Australian Wool Innovation (AWI), owner of the Woolmark brand, have employed the services of US based sports industry veteran Stan Mavis to help grow awareness and demand for Australian Merino wool within the sports apparel sector.
“I couldn’t pass up this incredible opportunity to be part of this major initiative at AWI. Australian Merino wool is an amazing natural fibre with over 10,000 years in the making. When you combine this tremendous heritage with the latest in innovation and technology, it creates a truly unique sport apparel opportunity and I am excited to be part of it.”



